Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

LaBonte, David A.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
224
Parution
octobre 2008
Format
Cartonné
Langue
Anglais
Dimensions
236 × 163 × 21 cm
EAN
9780470357675
  • Résumé

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object. " -Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers.
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