Shift, The: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Davis, Scott M.

Ouvrage indisponible

Éditeur
Jossey Bass Wiley
Pages
272
Parution
juin 2009
Format
Cartonné
Langue
Anglais
Dimensions
238 × 161 × 24 cm
EAN
9780470388389
  • Résumé

Most senior marketers are marginalized in their current position as they are not using their insight and knowledge to drive organizational growth. The Shift promotes a re-wiring of the role and function of marketing within the company.
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