Services Marketing Management: A Strategic Perspective

Kasper, Hans Helsdingen, Piet Van Gabbott, Mark

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Éditeur
John Wiley & Sons Ltd
Pages
572
Parution
avril 2006
Format
Livre broché
Langue
Anglais
Dimensions
258 × 197 × 27 cm
EAN
9780470091166
  • Résumé

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.
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