Services Marketing: People, Technology, Strategy

Lovelock, Christopher H. Wirtz, Jochen

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Éditeur
Pearson Education (US)
Pages
672
Parution
septembre 2006
Format
Livre broché
Langue
Anglais
Dimensions
276 × 216 × 0 cm
EAN
9780132056762
  • Résumé

For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
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