Service Management and Operations

Haksever, Cengiz Render, Barry Russell, Roberta S. Murdick, Robert G.

Ouvrage indisponible

Éditeur
Pearson Education (US)
Pages
608
Parution
novembre 1999
Format
Cartonné
Langue
Anglais
Dimensions
252 × 201 × 31 cm
EAN
9780130813381
  • Résumé

Intended for undergraduate and graduate courses in Service Management or Service Operations Management, this book takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations.
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