Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcing Services

Luefschuetz, Gary S.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
320
Parution
mars 2010
Format
Cartonné
Langue
Anglais
Dimensions
236 × 160 × 30 cm
EAN
9780071622820
  • Résumé

A practical guide that gives readers the edge in selling, marketing, and delivering their services to the world's top companies. It explains how to get in the door, who to target, and how to build the right relationships. It also explains the complex dynamics of the negotiation process and offers guidance on how to manage various stakeholders.
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