Scenarios for Success: Turning Insights into Action

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Éditeur
John Wiley & Sons Ltd
Pages
434
Parution
octobre 2007
Format
Cartonné
Langue
Anglais
Dimensions
233 × 162 × 29 cm
EAN
9780470512982
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  • Résumé

Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).
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