Sales Force Management

Johnston, Mark W. Marshall, Greg W.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
512
Parution
avril 2010
Format
Livre broché
Langue
Anglais
Dimensions
254 × 203 × 25 cm
EAN
9780071220910
  • Résumé

Dealing with sales force management, this title covers the sales management theory and application. It presents a framework that portrays sales managers' activities as three interrelated, and sequential processes: formulation of a sales program, implementation of the sales program, and evaluation and control of the sales program.
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