Relationships and Networks in International Markets

Collectif

Ouvrage indisponible

Éditeur
Pergamon Press
Pages
480
Parution
mars 1998
Format
Cartonné
Langue
Anglais
Dimensions
234 × 156 × 26 cm
EAN
9780080430638
  • Résumé

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
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