Relationship Marketing

Harwood, Tracy Broderick, Anne J Garry, Tony

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
264
Parution
février 2008
Format
Livre broché
Langue
Anglais
Dimensions
248 × 190 × 15 cm
EAN
9780077114220
  • Résumé

Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.
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