Quantitative Models in Marketing Research

Franses, Philip Hans Paap, Richard

Ouvrage indisponible

Éditeur
Cambridge University Press
Pages
224
Parution
juin 2010
Format
Livre broché
Langue
Anglais
Dimensions
244 × 170 × 12 cm
EAN
9780521143653
  • Résumé

This book presents important and practically relevant quantitative models used for marketing research.
Bio de l'auteur
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