Public Relations Writing: The Essentials of Style and Format

Bivins, Thomas H.

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Éditeur
McGraw Hill Higher Education
Pages
400
Parution
mars 2007
Format
Livre broché
Langue
Anglais
Dimensions
231 × 185 × 16 cm
EAN
9780073511924
  • Résumé

Aims to equip students with the essential skills for developing and writing public relations materials, covering various areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. It also covers technological changes and its impact.
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