Public Relations: The Profession and the Practice

Lattimore, Dan Baskin, Otis W. Heiman, Suzette T. Toth, Elizabeth L.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
456
Parution
janvier 2009
Format
Livre broché
Langue
Anglais
Dimensions
251 × 203 × 17 cm
EAN
9780073378879
  • Résumé

Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field.
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