Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Schultz, Mike Doerr, John E.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
352
Parution
juillet 2009
Format
Cartonné
Langue
Anglais
Dimensions
232 × 160 × 33 cm
EAN
9780470438992
  • Résumé

A proven, experience-tested, research-based approach to marketing for professional services firms Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms.
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