Product Management

Lehmann, Donald R. Winer, Russell S.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
512
Parution
novembre 2004
Format
Livre broché
Langue
Anglais
Dimensions
233 × 185 × 18 cm
EAN
9780071238328
  • Résumé

Covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.
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