Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Holden, Reed K. Burton, Mark

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Éditeur
John Wiley & Sons Ltd
Pages
240
Parution
mars 2008
Format
Cartonné
Langue
Anglais
Dimensions
237 × 162 × 23 cm
EAN
9780470197578
  • Résumé

Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue.
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