Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand

Passikoff, Robert

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Éditeur
John Wiley & Sons Ltd
Pages
256
Parution
octobre 2006
Format
Cartonné
Langue
Anglais
Dimensions
230 × 161 × 23 cm
EAN
9780470040225
Autres formats
  • Résumé

Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. " -Joseph T.
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