Playing Bigger Than You Are: How to Sell Big Accounts Even If You're David in a World of Goliaths

Brooks, William T. Brooks, William P.G.

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Éditeur
John Wiley & Sons Ltd
Pages
240
Parution
octobre 2009
Format
Cartonné
Langue
Anglais
Dimensions
238 × 162 × 22 cm
EAN
9780470260357
  • Résumé

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry.
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