Piecing the Puzzle: The 9 Factor Framework for Building and Managing World-class Competitive Intelligence

Comai, Alessandro Wheeler, Richard Prescott, John E.

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Éditeur
John Wiley & Sons Ltd
Pages
256
Parution
juin 2008
Format
Cartonné
Langue
Anglais
Dimensions
229 × 152 × 0 cm
EAN
9780470518106
  • Résumé

Competitive Intelligence represents a 'formalised' yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behaviour of its current and potential competitors to assist in maintaining or developing a competitive advantage.
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