Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back

Bhargava, Rohit

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Éditeur
McGraw-Hill Professional
Pages
256
Parution
mai 2008
Format
Cartonné
Langue
Anglais
Dimensions
215 × 147 × 24 cm
EAN
9780071545211
  • Résumé

A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.
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