Patterns of Entrepreneurship

Kaplan, Jack M. Warren, Anthony C.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
432
Parution
septembre 2009
Format
Livre broché
Langue
Anglais
Dimensions
251 × 203 × 15 cm
EAN
9780470169698
  • Résumé

This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.
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