None of Us is As Good As All of Us: How McDonald's Prospers by Embracing Inclusion and Diversity

Harris, Patricia Sowell

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Éditeur
John Wiley & Sons Ltd
Pages
192
Parution
octobre 2009
Format
Cartonné
Langue
Anglais
Dimensions
235 × 163 × 19 cm
EAN
9780470499320
Autres formats
  • Résumé

An inside account of how McDonald's turns diversity into success Everyone knows McDonald's, one of the most recognizable brand names in the world. But few know the extent to which McDonald's continued and ongoing success is due to the company's internal philosophy of inclusion and diversity.
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