New Rules of Marketing and PR, The: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Scott, David Meerman

Ouvrage indisponible

Éditeur
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Pages
320
Parution
octobre 2008
Format
Livre broché
Langue
Anglais
Dimensions
217 × 142 × 23 cm
EAN
9780470379288
  • Résumé

Suitable for marketers, this book shows how to leverage the potential that Web-based communication offers their businesses. It includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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