Net Words: Creating High-impact Online Copy

Usborne, Nick

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
224
Parution
décembre 2001
Format
Livre broché
Langue
Anglais
Dimensions
212 × 138 × 18 cm
EAN
9780071380393
  • Résumé

Introduces you to a copy-centered approach to online marketing. This book explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; and, build customer loyalty.
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