Multichannel Marketing: Metrics and Methods for on and Offline Success

Arikan, Akin

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Éditeur
John Wiley & Sons Ltd
Pages
312
Parution
avril 2008
Format
Livre broché
Langue
Anglais
Dimensions
233 × 197 × 17 cm
EAN
9780470239599
  • Résumé

Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multichannel marketing programs.
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