Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth

Rigby, Ben Rock the Vote

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Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
mai 2008
Format
Livre broché
Langue
Anglais
Dimensions
235 × 179 × 14 cm
EAN
9780470227442
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  • Résumé

This book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and activate young people, who represent the majority of new media users. Each chapter of the book will break down the gamut of new media mediums in an easy-to-follow format.
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