Mastering Strategy: Insights from the World's Greatest Leaders and Thinkers

Rigsby, Jeffrey Greco, Guy

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
256
Parution
janvier 2003
Format
Cartonné
Langue
Anglais
Dimensions
235 × 155 × 32 cm
EAN
9780071402866
  • Résumé

To create and maintain a razor-sharp competitive edge, your firm needs strategy that is both creative and practical. Presenting competitive strategies of Wal-Mart, McDonald's, Nike, and more, this book shows how top global organizations use strategy to attain competitive excellence.
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