Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions Applying Principles Science of Marketing to Professions

Mazur, Laura Young, Laurie

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Éditeur
John Wiley & Sons Ltd
Pages
432
Parution
juillet 2005
Format
Cartonné
Langue
Anglais
Dimensions
233 × 167 × 29 cm
EAN
9780470011737
Autres formats
  • Résumé

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
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