Marketing Research

Bush, Robert P Ortinau, David J. Hair, Jr. Joseph

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Parution
février 2008
Format
Livre broché
Langue
Anglais
Dimensions
228 × 203 × 25 cm
EAN
9780071101073
  • Résumé

Taking an application-oriented approach, this title provides students with the tools and skills necessary to solve business problems and exploit business opportunities. It offers coverage of qualitative methods, emphasising on applied research projects as well as cases studies or exercises.
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