Marketing Mistakes and Successes

Hartley, Robert F.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
416
Parution
février 2009
Format
Livre broché
Langue
Anglais
Dimensions
229 × 153 × 14 cm
EAN
9780470169810
  • Résumé

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
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