Marketing Game!, The

Mason, Charlotte H. Perreault Jr., William D.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
128
Parution
juillet 2001
Format
Media mélangé
Langue
Anglais
Dimensions
279 × 222 × 13 cm
EAN
9780072513806
  • Résumé

Presents a marketing strategy simulation that allows students the opportunity to apply their marketing knowledge. This book is applicable for various areas of Marketing and different levels because the game is based on several simulations with one integrated framework. It is based on realistic marketing and realistic marketing relationships.
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