Marketing For Dummies

Hiam, Alexander

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
384
Parution
octobre 2009
Format
Livre broché
Langue
Anglais
Dimensions
233 × 186 × 20 cm
EAN
9780470502105
  • Résumé

Describes essential marketing principles and techniques. This book helps you get a handle on such basic marketing concepts as the four P's - product, pricing, positioning, and placement - and boost your sales with various approaches. It explains Internet and search engine marketing to work for you.
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