Marketing Demystified: A Self-Teaching Guide

Anselmo, Donna

Ouvrage indisponible

Éditeur
McGraw-Hill Contemporary
Pages
400
Parution
août 2010
Format
Livre broché
Langue
Anglais
Dimensions
236 × 188 × 23 cm
EAN
9780071713917
  • Résumé

Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
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