Marketing

Grewal, Dhruv Levy, Michael

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
720
Parution
février 2009
Format
Cartonné
Langue
Anglais
Dimensions
284 × 218 × 33 cm
EAN
9780073380957
  • Résumé

It is clear that marketing has changed significantly over the years. This text covers services, ethics, global marketing and the power of the internet. It offers a whole chapter to each of these concepts because services marketing and ethics in marketing play a role in marketing practice.
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