Market Research Kit For Dummies

Hyman, Michael Sierra, Jeremy

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Éditeur
John Wiley & Sons Ltd
Pages
408
Parution
avril 2010
Format
Livre broché
Langue
Anglais
Dimensions
233 × 188 × 24 cm
EAN
9780470520680
Autres formats
  • Résumé

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? This title supplies a box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
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