Managing Product and Service Development: Text and Cases

Thomke, Stefan H.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
600
Parution
février 2006
Format
Media mélangé
Langue
Anglais
Dimensions
240 × 190 × 28 cm
EAN
9780073023014
  • Résumé

Offers a fresh option for instructors interested in emphasizing a balance between products and services. This title is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. It exposes students to some of the best management practices, tools, and frameworks, and introduces fresh approaches.
Bio de l'auteur
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