Managing Media Companies: Harnessing Creative Value

Aris, A. Bughin, Jacques

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
432
Parution
juin 2005
Format
Livre broché
Langue
Anglais
Dimensions
248 × 191 × 28 cm
EAN
9780470015636
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  • Résumé

Media is an exciting and innovative industry. This work shows how, in its effort to combine business and creativity, the industry has traditionally been faced with unique challenges, increased by the short lived nature of its products and services.
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