Managing Customers Profitably

Ryals, Lynette

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
384
Parution
novembre 2008
Format
Cartonné
Langue
Anglais
Dimensions
249 × 170 × 29 cm
EAN
9780470060636
  • Résumé

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.
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