Management Strategy: Achieving Sustained Competitive Advantage

Marcus, Professor Alfred A.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
256
Parution
février 2010
Format
Livre broché
Langue
Anglais
Dimensions
231 × 185 × 10 cm
EAN
9780078137129
  • Résumé

Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts an organization's position.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Retour en haut de page