Management Strategy: Achieving Sustained Competitive Advantage

Marcus, Professor Alfred A.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
216
Parution
avril 2010
Format
Livre broché
Langue
Anglais
Dimensions
234 × 187 × 10 cm
EAN
9780071289412
  • Résumé

Focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. This title demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved.
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