Major Account Sales Strategy

Rackham, Neil

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
218
Parution
mai 1989
Format
Livre broché
Langue
Anglais
Dimensions
236 × 162 × 22 cm
EAN
9780070511149
  • Résumé

Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.
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