Mail and Internet Surveys: The Tailored Design Method: 2007: WITH New Internet, Visual, and Mixed-mode Guide

Dillman, Don A.

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Éditeur
John Wiley & Sons Ltd
Pages
544
Parution
septembre 2006
Format
Cartonné
Langue
Anglais
Dimensions
235 × 162 × 40 cm
EAN
9780470038567
  • Résumé

A guide for creating and conducting successful surveys using both traditional and media channels. It features the developments in online survey design and administration. Drawing on social science, statistics, and proven best practices, it discusses surveys for a variety of purposes, audiences, and situations.
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