Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Ash, Tim

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
384
Parution
janvier 2008
Format
Livre broché
Langue
Anglais
Dimensions
232 × 189 × 22 cm
EAN
9780470174623
Autres formats
  • Résumé

How much money are you losing because of poor landing page design? This book offers skills necessary to improve your bottom line, including: identifying mission critical parts of your website and their true economic value; defining important visitor classes and key conversion tasks; and, gaining insight on customer decision-making.
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