Kellogg on Advertising and Media

Collectif

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
304
Parution
mai 2008
Format
Cartonné
Langue
Anglais
Dimensions
238 × 163 × 26 cm
EAN
9780470119860
  • Résumé

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers.
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