Integrated Business Communication: In a Global Marketplace

Stuart, Bonnye E. Sarow, Marilyn S. Stuart, Laurence

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Éditeur
John Wiley & Sons Ltd
Pages
448
Parution
mars 2007
Format
Livre broché
Langue
Anglais
Dimensions
234 × 189 × 64 cm
EAN
9780470027677
  • Résumé

Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication.
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