Inbound Marketing: Get Found Using Google, Social Media and Blogs

Halligan, Brian Shah, Dharmesh

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Éditeur
John Wiley & Sons Ltd
Pages
256
Parution
octobre 2009
Format
Cartonné
Langue
Anglais
Dimensions
237 × 162 × 22 cm
EAN
9780470499313
  • Résumé

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc.
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