In Search of the Obvious: The Antidote for Today's Marketing Mess

Trout, Jack

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
224
Parution
octobre 2008
Format
Cartonné
Langue
Anglais
Dimensions
240 × 164 × 21 cm
EAN
9780470288597
  • Résumé

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.
Bio de l'auteur
Sommaire / contenu
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