In Search of a New Logic for Marketing: Foundations of Contemporary Theory

Gronroos, Christian

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Éditeur
John Wiley & Sons Ltd
Pages
236
Parution
janvier 2007
Format
Livre broché
Langue
Anglais
Dimensions
238 × 165 × 44 cm
EAN
9780470061299
  • Résumé

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.
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