Implementing CRM: From Technology to Knowledge

Willcocks, Leslie Finnegan, David

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Éditeur
John Wiley & Sons Ltd
Pages
342
Parution
mars 2007
Format
Cartonné
Langue
Anglais
Dimensions
234 × 158 × 24 cm
EAN
9780470065266
  • Résumé

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.
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