How to Measure Anything: Finding the Value of Intangibles in Business

Hubbard, Douglas W.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
320
Parution
mai 2010
Format
Cartonné
Langue
Anglais
Dimensions
235 × 161 × 28 cm
EAN
9780470539392
  • Résumé

Shows you how to measure those things in your own business that you may have considered 'immeasurable', including customer satisfaction, organizational flexibility, technology risk, and technology ROI. This book also shows the common reasoning for calling something immeasurable, and sets out to correct those ideas.
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